Building a Powerful Lead Generation Strategy for 2025

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Director of Arte. discussed. From left to right: Sylvain Parasie . Marion Sollety and Bruno Patino Key points: Politico has been using AI for several years. The media outlet. which specializes in public policies at the European level. uses several automated tools: a legislative monitoring and public data platform for policy professionals. which “ scraps” a variety of documents.


“ This tool allows professionals to create alerts on the adoption albania telegram of legislative amendments. for example .” explains Marion Sollety. For three years. Politico has also been using an automatic tagging tool in the CMS based on a semantic analysis of articles. This practice is subject to verification. “ All our tools have a scale of human control within the editorial staff .” specifies the editorial management of Politico France. Machine translation has not been a conclusive experiment . with very random results.


While the results could be astonishing. they could also present serious misinterpretations. However. vigilance is required: “ We are covering complex geopolitical news. Words count in European jargon. One word can trigger a storm and a phone call from the Elysée within five minutes .” considers Marion Solletty. For Sylvain Parisie. a researcher at Sciences Po's medialab. the arrival of generative AI has allowed a reduction in the costs of access to automation. and thus made more accessible technologies and practices previously reserved for "exceptional places".