I once met a customer who asked

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Habits guide us to update functions. Strategy: The key point in communicating with this type of customer is the " steadiness " of the product . We must keep the situation stable, master control and initiative , and avoid customizing functions for this type of customer. This type of customer has switched from a competing product and has used it for many years. They are used to its operation and have been educated by it. At this time, they will feel uncomfortable for a short period of time when switching to our product. For example, " A certain competitor has a group chat function. When will your product launch group chat? " and " Do you have a list of functions, advantages and disadvantages compared with competitors ?


The index increased 216 times, reaching a peak of 13 million. During the event, the music series ranking soared from third to first, and the free ranking soared from around 35 to 16. 3.2 The " Listening Report" that swept the screen Based on the 2016 exclusive music calendar, NetEase Cloud Music once again launched the 2017 "Listening Report". The simple design number library allows the lyrics and song scenes to hit the heart directly. The display of sentimental emotions and listening statistics directly swept the circle of friends, and everyone took screenshots to show their music preferences and tastes. 2017 Annual Listening Report In the 2017 annual music listening report, users can see how many songs they listened to in the year, the types of music they like, when they listen to songs, and what lyrics they hear most.




It is a very comprehensive review of users' usage habits, and truly reflects the principle of " staying with you warmly " . Other apps were also doing the same annual summary during the same period , such as Douban, Zhihu, etc., which are also content platforms, but why was only NetEase Cloud Music popular? The usage scenarios lead to limited data: Douban movie watching requires one to keep records, and Zhihu content requires creative motivation. Moreover, both movie watching and creation take too much time. The summary has no direction: NetEase Cloud Music is mainly about emotional memories.