Nobody understands Facebook's stagnation. On the one hand, it is the social network with the least engagement, but it is still the one with the largest number of unique users globally. Or at least, that is what the latest Digital 2024 report by We Are Social claims, according to which Mark Zuckerberg's social network has surpassed the threshold of 3 billion users , with a penetration of 74% in the Spanish public, according to data from Statista.
Additionally, it is the third most popular social network in the uganda number data world, although this preference is concentrated among the 45-60+ age group, so Facebook may not be the right social network for certain brands that are targeting a younger audience.
Beyond the contradictions that appear between media studies and our daily habits, any brand or company will think once, twice, or even three times before abandoning its Facebook account, because this social network continues to be a benchmark in marketing and eCommerce around the world.