TikTok's uniqueness lies in its ability to adapt, innovate and lead trends, proving to be a versatile platform that goes beyond entertainment, venturing into e-commerce and establishing itself as a fundamental pillar in digital marketing strategies aimed at Generation Z. The platform continues to evolve, responding to the needs and preferences of its diverse user base, and solidifying itself as a cultural phenomenon in the digital realm.
TikTok has sparked controversy for a number of reasons, including privacy and data security issues , especially in relation to minors. Additionally, advertising transparency and allegations of its addictive design have heightened scrutiny on the platform. These issues have led to investigations by authorities in different countries, including the European Union, to launch a formal investigation against TikTok to determine whether the platform has violated the Digital Services Act (DSA).
This action seeks to assess TikTok’s effectiveness in ukraine number data implementing mitigation measures, such as age verification, and ensuring that it complies with its security and privacy obligations for minors, as well as increasing the transparency of its platform. The investigation underscores the importance of compliance with DSA regulations, especially for platforms with a large reach such as TikTok.
A social network would be nothing without its influencers. In the case of TikTokers, taking as a reference the data reflected in the Digital 2024 study, Khabane Lame and Charli D'Amelio are the TikTokers with the most followers in the world , both with more than 150 million followers , thanks to their viral content on humor, fashion, trends...