Now once they are in the broadcast

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start sending personalized messages to segments of your audience. You can do that using message templates that are pre-approved by Meta. This helps maintain engagement by delivering relevant content to the right people.

3. Consideration
If you’ve been in marketing for long enough, you know for sure the majority of your audience won’t buy from the first ad they see. That’s why retargeting campaigns are so effective. folks who’ve seen your ad are considering your product, but they are still on the fence. So, how can you convert them?

Run retargeting campaigns to reach out to customers who have shown interest in your products or services but haven’t made a purchase yet. Personalized follow-up messages can help nudge them toward a decision.

4. Conversion
At this stage prospects have shown interest, all you need to do is convert them to paying customers.

Adding WhatsApp chat buttons to your website to facilitate direct communication with potential customers. This can help address any questions or concerns they have, ultimately increasing conversion rates. Here is an example of this WhatsApp button on Rasayel’s landing page.

A website with a WhatsApp chat button.

5. Retention
This is the last stage of the funnel, but it’s far from the end. You need to retain your customers and make them repeat their purchase time and time again.

One of the ways to do that is to use WhatsApp to send automated alerts and reminders, such as order confirmations, delivery updates, and appointment reminders. This keeps your customers informed and engaged, contributing to long-term retention. All these messages can be sent using a chatbot that can be built with zero lines of code. So, any marketing intern in your team can set this up in a few minutes.

Another way of retaining your customers is to start a newsletter on WhatsApp that sends customers updates on new products you’re launching. This way you make sure your personal connection with them is going to last and at any point they can buy again.

Now that was a lot! If you made to this section, congrats! You’re on your way to executing a killer marketing strategy.

Notable Companies Using WhatsApp for Marketing
We all are searching for proof and examples to be inspired by. Some may question how effective can all of this be. That’s why we are going to talk about these companies. Big companies who are doing exactly what we discussed above in the previous sections and achieved remarkable results doing that. To showcase what is possible to achieve using WhatsApp for marketing, let’s take a look at these notable companies using WhatsApp for marketing:

E-commerce and retail
Estée Lauder: Offers personalized skincare advice through usa whatsapp phone number Liv, an AI chatbot.
Yoox: Utilizes WhatsApp to provide personalized shopping experiences and drive sales.
Flipkart: Uses WhatsApp for customer support and marketing campaigns.
Food and beverage
Absolut Vodka: Engages customers with interactive quizzes and exclusive content.
Hellmann’s Mayonnaise: Offers recipe inspiration and cooking tips.
Travel and hospitality
ADAC: Provides roadside assistance and travel information.
S-Bahn Munich: Runs contests and promotions.
Healthcare and wellness
Dermalogica: Offers skin consultations through WhatsApp.
Physics Wallah: Provides educational content and tutoring services.
Other industries
Bain & Company: Uses WhatsApp for internal communication and collaboration.
Tata Motors: Provides customer support and updates.
These are just a few examples of companies that have successfully incorporated WhatsApp into their marketing strategies, and there are many more examples of companies too. So, are you ready to join them?