What impact will the adjustment of LINE OA fee plan have on the brand?

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During this wave of adjustments, the costs of most brands have increased. Interestingly, although there was a lot of discussion among major associations, no one was heard shouting about leaving.

After all, LINE has 20 million users in Taiwan. If a brand wants to "no longer rely on LINE", it is almost going against the market. In the Taiwan market, LINE OA has five major advantages . Many international first-tier brands have landed in Taiwan, and native new brands want to grow bigger. What they have in mind is how to operate LINE official accounts.

This reminds us that in the past ten years, everyone has been clamoring for the withdrawal of third-party data and the disappearance of digital advertising dividends such as FB, and to find new indonesia whatsapp phone number opportunities and new traffic. But until now, if you ask retail and e-commerce brands, digital advertising Where is it most effective? Most people still rub their noses and tell you that FB is a big deal.

So when price adjustments become a reality, brands should think about how to expand the influence of every message on LINE’s official account and find their own sweet spot between effectiveness and cost. Brands should make good use of digital tools to understand the functions and APIs of LINE official accounts, which can help brands maximize the effectiveness of LINE in marketing and CRM.

Extended reading: LINE’s high CP value business philosophy for small and medium-sized stores