In 2019, Slack unveiled its new logo and gained positive reactions and comments from its users. But what’s wrong with the first logo, and why did they change it? You might ask.
The previous logo became increasingly complex and posed significant dominican republic telegram for the company. Its intricate design made it susceptible to errors in angle and color, potentially leading to detrimental effects on its brand image.
Moreover, the logo needed compatibility with various backgrounds, risking clashes with the surrounding visuals. To tackle this problem, Slack adopted different symbols for multiple formats, including a unique logo for the app, as they needed a comprehensive branding strategy.
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Slack Design Elements
In this section, let’s dissect two of Slack’s design elements: the symbol and colors. Check it out below.
Symbol
Colors
Symbol
The Slack symbol is an abstract representation of a speech bubble, cleverly crafted in the shape of the octothorp or the “hashtag” symbol (#). This symbol embodies the essence of Slack’s purpose: to facilitate communication, collaboration, and discussion among teams and individuals.
Using the octothorp as the base shape adds a modern touch to the symbol. It also refers to the platform’s initial logo, connecting to its early days and reflecting the company’s evolution.
In 2019, Slack unveiled its new logo
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