Recommended reading: Enterprise transformation

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5. OMO 2.0: one-stop integration of marketing + sales + customer service
Digital transformation is not only in marketing, but also in business sales transformation. With the integration and application of tools, marketing and sales teams will work closely together to ensure that customers can get a good experience at multiple touch points. In addition to integrating online touch points, it also tests how companies can achieve virtual-real integration (OMO) more deeply and efficiently - as companies enter the OMO 2.0 era, OMO is no longer limited to the integration of channels, data, systems or marketing activities, but pays more attention to customers. Interactive integration.

welcomes OMO 2.0. Crescendo Lab netherlands whatsapp phone number promotes "Marketing + Sales Technology" multi-channel solution
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6. Successful Cases: Physical e-commerce/online retail brand LINE OMO sharing of ideas
The process of brand transformation to OMO will inevitably experience some pain points and challenges.

OMO requires a lot of cross-functional collaboration to be complete, including marketing, sales, customer service, store, and logistics personnel. Integrating the systems in an OMO manner even requires the cooperation of stores and sales staff. The entire construction sounds like a time-consuming task.

Therefore, our suggestion is to be like the following brands: import the most lightweight and comprehensive OMO tool MAAC x CAAC , and also refer to their practice of implementing OMO with LINE as the core. OMO will be easier than you think.