3. Personalization is the direction we are moving towards, even in the Pharma sector

[nrumohammad0]

An example? Wearable devices that, by exploiting IoT (Internet of Things) technologies, provide us with a huge amount of invaluable data that is increasingly dynamic and profound. Then think about the frontier of telemedicine , which was more urgent than ever in the weeks of peak infections.

In short, the applications of digital in the Pharma sector are truly innumerable, so much so that today we speak of “ Pharma 4.0 ”.

Furthermore, real national digital health agendas are increasingly bahamas phone data gaining ground. In Europe, Denmark and Germany are leading the way. Even in Italy, the digitalization of healthcare seems to be taking rather decisive steps, trying to mend a gap that is now unacceptable.

If the starting point of Digital Transformation is data, the point of arrival is definitely people . This must never be forgotten, because all the new trends of the future will come from this awareness.

The real revolution that underlies digitalization, in fact, is the possibility of “knowing” your audience, its characteristics, its behaviors (and how they change over time) and on this basis anticipate trends and needs. This can be done by identifying increasingly specific clusters, but the real turning point is to get to intercept individual people and interact with them .