Advantages of contextual advertising over SEO

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Where to invest money: in context or SEO? What is better for my business? How not to burn out at the very beginning? If you are at a crossroads, this article is for you. We will tell you about the advantages of contextual advertising and in which cases it is better to prefer it to SEO promotion.

Contextual advertising works immediately from theamazon database moment of launch
Igor, a budding startupper, contacted the agency and within a few days launched an ad for chairs with fur backs. The idea was quickly picked up by Yandex and Google users – and within a week Igor received 3 new orders.

At the same time, his colleague Oleg, a table manufacturer, decided to try SEO. And while Igor is happy with new clients, the agency's specialists are analyzing and technically optimizing the site, collecting the core of queries. Let's wish Oleg patience, because SEO promotion is a longer process.



By choosing context, you get results faster than from SEO. In our agency, it will take only 3 days to set up and launch an advertising campaign - and voila - your site is in the first positions, clients see it, call, applications come in. To please search engines, it will take at least 2-3 months, so it is great to do SEO in parallel with context, in order to take up more advertising space in the future.

The effectiveness of contextual advertising is easy to calculate
Igor calculates monthly how much he spends on advertising and can easily understand whether it pays off or not. Statistics are loaded into the advertising account in real time: the budget amount is divided by the number of applications = result.

Oleg hasn't quite figured out how effective SEO is yet. A lot of work has been paid for and done, but the site is still far from being on the first page. All that's left is to trust the managers and look at the monthly reports.



This happens because in SEO, in the first months, work is carried out inside the site, and the first results appear on the surface only when the required mass is reached.

Contextual advertising is being restructured faster
Igor saw that chairs with black and grey backs were selling better than the others. His contextual advertising specialist advised him to redistribute the budget, which was done within a day. The number of applications increased with the same budget.

Oleg, in turn, devoted a whole month to preparing the site to test the new hypothesis. And only after 4 months the dynamics of the site showed that the chosen strategy did not produce results. The hypothesis did not work, we had to look for another option.



Context provides information about the need for changes earlier and is more quickly adjusted to the needs of the client. SEO is more sluggish: if the course is chosen correctly, the ship confidently moves towards the goal, but if not, this can become a problem.

Contextual advertising – for determined clients
Young and ambitious Igor knows exactly what to offer and to whom. Together with the director, they selected the most specific user queries that clearly reflect the client's intention to buy the product (queries contain commercial phrases "...price / cost / buy with delivery", etc.) and set up chair advertising for Moscow and the Moscow region.

Oleg is sure: the more queries, the better. That's why his SEO specialist has compiled a huge core of 2,000 different queries, with the help of which they try to cover the maximum audience.



Contextual advertising has a more precise selection of the target audience. When you pay for each visitor, you select them with special bias. In SEO, there is no payment for clicks, and statistics can be improved by any user, even just by reading your article. Therefore, the efficiency of the SEO audience is much lower than the efficiency of the audience coming from contextual advertising.

Contextual advertising occupies the highest positions in search results
Before promoting his products, Igor conducted research and learned that 80% of his customers search for fur chairs via mobile phones. This reinforced his decision to choose contextual advertising, which has a very high variability of ads.

Oleg didn't take into account the fact that his site would rank lower than the ads on the same topic anyway. However, this didn't break his faith in SEO in the long term.



When displayed on mobile devices, contextual advertising has no equal: it pops up to the user first. And why look further if the ad indicates exactly what you need? Plus, there are functions for speed dialing or going to a turbo page, which further simplifies the process of communicating with users.

At the same time, you shouldn't think that contextual advertising works well only on users who search from mobile devices. The top positions in search are good both on smartphones and on desktops.

Contextual advertising is shown to the client even when he has stopped searching
Igor's clients can't leave! His director has set up advertising well, which catches up and influences a potential client even without a specific request from him.

Oleg works a little differently: according to SEO laws, the site will only be shown in search results and only when requested by the target audience.



The advantages of contextual advertising include the ability to be shown to the target audience at various stages of decision-making: before making a request, at the moment of direct demand, and even after. The scope and variety of tools in contextual advertising is much wider. In addition to standard impressions in search results, context places ads under the search bar on the search start page, a bright colorful banner to the right of all suggested sites, and also catches up with graphic banners on numerous sites of the partner network. For this, various (sites) placement formats and various targeting conditions are used. SEO does not have such tools.



Let's sum it up
Contextual advertising works immediately from the moment of launch.
The effectiveness of contextual advertising is easy to calculate.
Contextual advertising is being restructured faster.
Contextual advertising has a more precise audience selection.
Contextual advertising occupies the highest positions in search results.
Contextual advertising is shown to the client even when he has stopped searching.


In addition, contextual advertising improves website statistics and helps with SEO. So, comprehensive promotion gives a simply bombastic result! Ultimately, both Igor and Oleg were satisfied with the chosen channels of attraction: using different means, they achieve one thing - they get their clients from the Internet. What will you choose?

You can discuss the possibilities of cooperation and ask your questions about contextual advertising to our specialists by calling the contact number: +7 (800) 533-92-18