Establish a presence on social networks

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The idea is to promote your brand and content , but also to facilitate two-way communication . As suggested by the agency Matrix Internet , you can create business pages, share information about events and make calls to action .

8. Implement an e-mail marketing campaign : make sure it is effective and personalized , and that it is developed from a database obtained with permissions ; otherwise you run the risk bahrain lists of your messages becoming spam.


9. Align the marketing team with the sales team : this will optimize resources and boost the growth of your SME by having a higher ROI, facilitating communication with the client, and focusing the promotion of your product or service .

10. Incorporate a landing page : but make sure to use active language and deliver value to the user or potential client of your SME . Remember, you must attract them and generate trust.


11. Analyze the tasks performed and the responses of the clients : this way you will know how your strategy works, what you should include, modify, maintain or eliminate.

1 2. Implement a constant improvement approach : this will allow your SME to grow by learning from successes and mistakes. In addition, you will strengthen your brand image by projecting transparency and respect for customers .

Each of these actions will contribute to launching a successful Inbound Marketing strategy for SMEs , but the important thing is to implement them together so that you achieve your business objectives and respond to the needs and interests of your customers.