What is Personalization in E-commerce?

[mdarafat5724]

Why Are Personalization Studies Important in E-commerce?

Personalization in e-commerce is one of the studies that every brand attaches importance to. Because personalization in e-commerce provides many advantages to brands. Let's take a look at the advantages of personalization in e -commerce to find the answer to the question of why personalization is important in e-commerce.


Product personalization, which is the most commonly used personalization effort in e-commerce, makes people who shop on e-commerce sites feel special.
Since product personalization requires special effort, it is possible to sell personalized products at better prices.
Product personalization efforts are often used by brands that sell gift items. This allows brands to compete more easily with their competitors.
Personalization efforts in digital marketing, which is among the important efforts in e-commerce, will increase your sales.
Personalization efforts in digital marketing increase the interest of india b2b leads your customers by 20%.
The personalized experiences you offer on your e-commerce site attract more attention from your customers, and brands can increase their sales by up to 80% thanks to experience personalization efforts.
Studies conducted by research companies show that brands that prioritize personalization increase their chances of gaining loyal customers by approximately 44%.
When statistical data is examined, it is seen that 77% of customers shop from brands that offer personalized products and services.
Thanks to personalized product studies, brands can market their products and services more accurately and beautifully.

These are the main advantages that personalization efforts in e-commerce provide to brands. If you want to benefit from such advantages, you can give importance to personalization in e-commerce and thus increase your sales.


Related Content;
Best Selling Products Online, What to Sell in 2023


Related Content;
What Are the Methods to Increase Instagram Followers?