Key Account Transformation Specialist

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Assume that you are a street vendor trying to sell chopsticks. You can make a sale by engaging with people and convincing them to buy your product. But with so many people passing by, it’s impossible to engage with them all. So how do you decide who to approach? Well, the key is to target those who are actually in the market for what you’re offering — chopsticks! This is essentially what companies do when they employ lead generation — a process of identifying and targeting potential customers who are likely to be interested in the business’ offerings.



Seems interesting, right? Let’s dive deeper the benefit of using 99 acres database and learn more about lead generation! What Is Lead Generation? Any person who has an interest in a company’s product or service is considered a lead. Not anyone and everyone is a lead, as people have different preferences and needs. Many businesses make the mistake of marketing to everyone when they should focus on people who are interested in what the company has to offer.



Lead generation example Source: Hubspot Lead generation can be defined as the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. Modern brands make use of various lead generation strategies such as: Blogging Email marketing Social media marketing Networking Coupons Live events and seminars Website landing pages These are just a few strategies that you can use to attract potential customers to your product or offer.