but the main thing they give you is information - information you can use to: Creating new content that can attract organic search traffic. Determining the possibility of creating links from other sites to yours Changes to technical aspects of your website to make it perform better in search results. Both tools, for example, can suggest keywords (based on phrases you enter) that you can use as a basis for writing blog posts that are likely to rank well in search results. They will also tell you how difficult it will be to rank specific phrases.
They will help you identify sites that are chinese overseas australia data worth contacting for a backlink. And they will allow you to conduct an "SEO audit" on your site to see if there are any technical improvements that can help you achieve better search results. But that's just the tip of the iceberg - there are many other features provided by Ahrefs and Semrush that are designed to help you climb the search rankings. We'll look at these in detail as we go through the review, starting with what's called domain analysis. Domain Analysis One of the most useful things you can do with Ahrefs and Semrush is a basic domain analysis - this involves getting a simple overview of how a domain is performing from an SEO perspective.
Basically, you perform a domain analysis either on your own site - to see where SEO improvements can be made - or on a competitor's site to see how difficult it will be to beat them in search results (or find ways to do so). Conducting domain analysis is easy with both tools - just enter your domain into the input field and key metrics will be quickly returned for you (in a dashboard format). Both tools include: An authority score that gives you an idea of how well a website is likely to perform in search results.