So, you put a few links in your email signature

[hoxesi8100@]

In my opinion, most of the text in your email signature should be dark. Most people will read your email over a light background. Then, I recommend choosing one to two accent colors.

Use subtle highlights to match your logo or branding, like Brittany Hodak does in her email signature below. Notice how her social media icons are the same blue hue as the ZinePak logo.

email signature example

3. Use design hierarchy.
Here’s the funny thing about design: Great design often goes unnoticed. However, poor design creates a huge distraction. Making logical design choices helps your email signature look professional and convey information effectively.

Remember: A professional email signature is essentially a list of information. Use design hierarchy to help guide readers' eyes to the most critical elements.

For example, your name should be the largest lithuania phone number material element. Your title should be underneath in a smaller font. Your reader then knows exactly what to look at first.

Pro tip: Scale your name to a larger font to attract the most attention, like you would on a resume. Then, pick and choose information to bold and color based on importance.

4. Make links trackable.
, including your CTA and your social media icons.

How can you tell if anyone is clicking on them? That’s where tracking links come in. You can then see how much traffic comes from your email signature.