This book is the latest edition available as of today. In accordance with the proven tailor-made concept with a clear layout, fluently written text and a series of references to useful tools. Maaike Gulden is the owner of The Marketing Factory and blogs for Twittermania, PowerPR and Frankwatching. She also tweets herself (19,000 tweets), has 10,000 followers and follows 3,700 accounts.
Checklist
According to the author, the book was written as an inspiration for entrepreneurs with or without staff and for marketers and employees who are involved with social media. Maaike Gulden makes it clear to entrepreneurs that there are definitely opportunities for them in business, for example in acquisition, marketing and promotion of events. Marketers and specialists in the field of social media employed by larger companies can use the book as a kind of checklist to see what they have overlooked. Depending on your level of knowledge, this is the case to a greater or lesser extent.
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Photo courtesy of Fotolia.
Maaike Gulden regularly points out in her book that Twitter is not a digital advertising brochure to promote your own product. Don't think in terms of sending and selling, but seek dialogue and contact. She talks about the 80/20 belize mobile phone number list rule, where the highest percentage applies to making interesting content available, sharing it, participating in discussions and answering questions. The rest of the time you can be promotional. In this way, the author states, you build a reputation with your followers. They often have to trust you first, before they take something from you.
Strategy
Anyone who wants to tweet successfully for business purposes first thinks about a strategy. You know your target group, you determine your objectives, you envision a kind of benchmark person and think about which messages are interesting to him or her. Then you look for your (relevant) followers and build a relationship with meaningful content. That takes time, but fortunately there are tools for many actions: that is why some people always respond surprisingly quickly. Maaike Gulden discusses the use of hashtags and lists in some detail. Not everyone has heard of Twitter Chats and Twitter Cards . And the fact that you can place your link to your Twitter account in many places is a refresher in any case.
Interesting tools
At the end of the chapters, the author repeatedly mentions interesting tools, suggested by Herman Couwenbergh of the informative blog Twittermania . It is a pity that she does not speak out very explicitly about it. As a reader, you do not know what her personal preferences are and you are actually curious about that. The question of whether, for example, the pro versions of Hootsuite and Manageflitter are sufficient, remains unanswered. The book has many places to find tools, but it still takes a considerable amount of time to explore them.
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Title: Advanced Business Twittering, in 60 Minutes