Put together a list of keywords that your old content was focused on

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I call them “smart goals” because they make content teams effective and increase the chances of SEO success. Here are the steps you need to take to evaluate your competition and create compelling content.


You can add keywords that you’re interested in ranking for but aren’t yet associated with. I won’t go into a lot of keyword research, but I recommend reading this in-depth guide . Next, gather a list of sites that are currently ranking in the top 10, using the keyword list you have compiled.


This way, you don't have to copy engineer phone number list and paste. Now you have a list of pages that rank well in Google for your keywords. It’s time to figure out how many referring domains each page in your list has.


I suggest going with Ahrefs because it has a bulk link checker that will speed up the process. The screenshot below shows the number of links for the top 3 URLs ranking for the term “link building”. To be fair, this is a very competitive search query and the chances of outranking these pages are low.


I've also put together a fact sheet on the most popular backlink checker tools, in case you want to use an alternative. Finally, test your current assets. Start prioritizing posts that focus on low-competition keywords.