Although when we talk about Content Marketing we often refer to B2B markets –Business to Business or companies that sell to other companies- today I wanted to reflect with you on what content marketing can mean for the food industry .
According to the Content Marketing Institute, 86% of B2C companies invest in Content Marketing regardless of their size or industry.
86% of B2C buy australia whatsapp number database companies invest in Content Marketing regardless of their size or industry.
Furthermore, according to a study by the Custom Council, 72% of marketers think that Content Marketing offers a better ROI than magazine advertising and 69% think it is more effective than direct marketing and press.
The case of Chiplote
One of the cases I like the most is the Chiplote case . Chiplote is a Tex-Mex food chain. Mexican food, but American style. Chiplote is publicly traded and has a presence in the United States, the United Kingdom, Canada, Germany and France.