By Alba Chaves
Project Manager at Marketing4ecommerce
ANDThin content is a staple in the SEO dictionary. The concept arose from the Panda algorithm , which was introduced by Google in 2011. This algorithm was implemented to prevent poor quality content, seeking a good ranking. Therefore, it brought with it a new structure in the ranking factors in the search engine.
The Google update changed the rules of the game, both in the way of approaching the creation of content and the optimization of it for SEO and SEM. This is where thin content was born, referring to the content that Google does not like, the one it considers to be of low quality and, therefore, the one it does not want to position in the top positions of the search engine .
Types of thin content
There are several types of poor or low-quality content:
Automatic content: As the name suggests, this is belarus business email database content that is automatically generated. This type is the easiest for Google to detect, as it often contains spelling mistakes, incoherence mistakes, and poor translations.
Duplicate or stolen content : Plagiarism is detected by Google's algorithm, but it is not only advisable to avoid it to improve SEO; it also constitutes a breach of the law and means not respecting the sources of information and the authors.
Doorway pages : These are practices that consist of repeatedly and meaninglessly placing the keywords of a website, with the aim of redirecting traffic to the website, even if this content has no value.