Nano Influencers (Influencers with 1K—10K followers)

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What are the different follower-count-based influencer tiers?
There are five follower-count-based tiers to choose from. (And no, the highest followers may not always mean the best.)

I’ve discussed the available options and some reasons to pick or drop each below:

nano influencer

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Although these influencers' relatively smaller audience may mean lower overall reach, I recommend not treating it as a red flag.

Nano-influencers often have higher engagement uruguay phone number material rates and more personal connections with their followers, which can be fabulous.

Micro-Influencers (Influencers with 10K - 100K followers)
micro influencer

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At large, micro-influencers tend to have a niche focus. This can make them particularly effective if you’re keen on running laser-targeted campaigns.

Mid-Tier Influencers (Influencers with 100K - 1M followers)
mid tier influencer

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These influencers are popular for offering a balance of reach and engagement. They can be a fantastic choice if you’re looking to scale your influencer campaigns.