Highlight the benefits of the action

[arafatenzo]

We said that a good CTA is essential, let's now see how to write one that can convert the highest possible number of users.

A good CTA starts with a well-defined and user-friendly value proposition . Knowing the needs, difficulties and benefits expected by visitors is the first step to defining a CTA that can interest the user.

Make it clear that you deeply understand their needs and how the proposed action can help them address them. The user will have the impression of being attracted to the right site that offers the south africa email list perfect product, the proposal that is impossible to say no to.

1 – Identify the stage of the funnel in which to insert the CTA
First of all we need to identify in which phase of the acquisition process the visitor is to whom we show our CTA. If it is a new user who does not know us it is difficult for them to immediately choose us as a valid supplier and immediately purchase one of our services it is much more likely that they want to deepen their knowledge of us first.

Let's take an example, if we sell insurance policies for the car market and we are bringing visitors to our site, a Call To Action "Activate the policy now" might not work.

Inserting the CTA into a more complex conversion funnel that aims to collect a user's email address could be more effective. We could then write "Compare now" and start a system that allows the visitor to compare the specifications and prices of our offer with that of competitors.