These secondary attributes add new value to the tourist offering and the additional service offered can really and significantly change tourists' behaviors and attitudes towards a destination.
This provision essentially depends on the overall value perceived by the tourist, that is, on the set of perceived values and the sacrifices that he will have to make to enjoy it.
At the moment of purchase, the consumer is sudan email list influenced by five values that assume different levels of importance depending on the person. These values are independent of each other but each of them contributes to the formation of the purchase choice.
According to Sheth, Newman and Gross the sources of value of a product are:
Functional value : represents the perceived usefulness of a good in relation to its ability to fulfill its functional, utilitarian or physical role. The good acquires functional value based on the presence of functional, physical or practical attributes;
Social value : indicates the utility of a good deriving from its association with one or more social groups. The good acquires social value based on its positive or negative association with stereotypes of demographic, socio-economic or ethnic-cultural groups;