Strategies in Conducting a Virtual Product Demonstration

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So, you’re convinced your new product has what it takes to solve customers’ problems and take the market by storm. How can you convince those leads tottering between the awareness and buying stages?

Saying it’s the best on the market doesn’t cut it in today’s competitive environment. A cardinal technique in writing says, “Show, don’t tell.” That rule also applies to demonstrating your product’s features and benefits.

A product demonstration allows you to put potential customers in the same room. But we don’t mean literally. We’re talking about a virtual product demonstration.

Here, we’ll explore ways to convey how valuable your offering is through virtual demos.

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What is a Virtual Product Demonstration?
A virtual product demonstration showcases a product or services’ features and benefits in an online format. Traditionally, companies hosted product demonstrations in-person. If you sell physical products, this is a great way of letting potential buyers interact with them.

Virtual demos can be hosted live as a webinar or pre-recorded and shared online. In this way, they offer more flexibility and a wider reach. They’re also particularly useful if you sell a virtual product or service. For example, RingCentral’s website features an entire demo library.

Potential buyers and current customers can watch video demos for everything from the company’s multi line business phone system to its app for frontline workers. This allows the company to guide buyers through product features, use cases, and benefits.


Screenshot sourced from
A product demo is a key component of a sales strategy. A successful virtual demo can:

Push leads through the lead funnel and convert them into buyers
Show expertise, building trust and credibility
Educate potential buyers about a product and how it solves their pain points
Collect valuable feedback from the audience
Remove geographical and logistical barriers to market reach
Give potential customers what they need to make buying decisions
Big Tech companies like Apple and Google have mastered cameroon cell phone number database generating buzz this way. Apple, in particular, is renowned for its anticipated product launches. The brand consistently delivers high-quality virtual demos to showcase new designs and features.


Screenshot sourced from YouTube

Unsurprisingly, the company is also making waves with the launch of Apple Vision Pro. The virtual reality headset will allow marketers to run interactive product demos. It could change the way we approach advertising in the future. But that’s not to say you can’t deliver exceptional virtual demos today.

The Problem With Most Virtual Product Demos
When done right, a virtual demo can boost awareness and drive engagement. It’s also an excellent way to qualify leads and convert prospects into loyal customers.

That said, it does have its challenges, particularly when it comes to execution. Consider this hypothetical example: