Everything you need to know to best structure your new B2B Digital Marketing strategy

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Home > Everything you need to know to best structure your new B2B Digital Marketing strategy
The rules of the B2B Marketing game have nothing to do with those of the B2C world. How to stay up to date? Here are the challenges to overcome, as well as the strategies and tools that can help you.
In B2B ( business to business ) Digital Marketing we relate to a target that has very defined purchasing habits, with longer sales cycles and ultra-specific needs. This means that our marketing strategies will have to apply specific rules.

B2B Marketing: Main Features
As mentioned initially, B2B means business to business . In concrete list of ecuador consumer email terms, it means that the sale of products and services occurs between companies rather than to the consumer as we find in the case of B2C ( business to consumer ) marketing.

But what does it really consist of? There are various definitions that explain it but today we propose the one from Salesforce: B2B marketing is a business practice for which a company markets its products or services to potential buyers. B2B marketing differs from its B2C variant because, instead of focusing on individual consumers, it has as its sole objective other companies.

Focusing on businesses, B2B Digital Marketing strategies have a number of distinctive features:

Reason-to-buy: Companies are motivated by objective factors such as profitability or productivity.

The target: A B2B audience is more niche and more segmented, therefore more difficult to reach.