Geolocation and Digital Marketing: The Perfect Alliance

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The geographic location of users is very relevant information if they show interest in a content. Geolocation opens up new scenarios of personalization in digital marketing strategies, also offering positioning opportunities to businesses such as restaurants or shops. Discover all the advantages of geolocation and how to implement it within your strategy.
Each product or service has a market niche with its own specific characteristics. One of the differentiating factors is the geographic location of the product and the brands with which it interacts.

For this reason, geotargeting plays an important role in the creation list of ireland consumer email of 360 marketing campaigns , personalized and oriented to a specific niche. This allows you to offer the user content of interest based on their location and specific needs.

Web search analytics show that many of these queries are filtered by location. 'Where to buy' + 'near me' searches have grown more than 200% , and more than 50% of location-based searches end with a physical visit to the location .

Concepts such as local SEO, IP address and Google My Business are increasingly necessary to shape an efficient marketing plan .

Let's start by defining what geolocation is in marketing and why it is so important: