Your brand identity as a Point of Difference.

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3 secrets for the content strategy of fashion brands
When deciding on a content strategy and how to launch a clear and effective message for consumers, there are 3 fundamental factors to take into account for fashion marketing :

Make your brand identity and values ​​your differentiating plus . The consumer will thus be able to recognize in an agile way that it is your brand. This point is inevitably linked to the design of your brand.

In this case, Versace should be mentioned with its collection linked to list of ireland consumer email Medusa, a mythological figure who is also the face of the brand; Donatella used it to pay homage to this latest collection. A great success in which, in addition to making known the reason for this key visual element for the brand, it provides the storytelling to give it more value.



This type of content is essential to highlight on the home page of the website and in social media through different catchy and interconnected pieces to create a global concept based on the message. In this sense, creating a good content planning is essential. In this sense, creating an editorial calendar , helps to better organize the publications.

Fashion films and documentaries about fashion brands
Fashion films are a very useful tool when structuring a content strategy. This is because they allow you to:

Show the collection and the clothes in motion.

Bring a more visual effect to the creative concept .

Spread the message further by being a more attractive and elaborate type of content.