Conversion rates decline and you have fewer quality leads in your pipeline

[Rakibul200]

In B2B, customer advocacy is essential. This is only possible if the customer experience is excellent. Increase conversions and build customer loyalty Ultimately, it's growth that we're looking for in marketing. Marketers are evaluated on their ability to achieve this goal. All the above mentioned benefits translate into increased revenue. Trigger marketing creates opportunities to improve trust, loyalty and satisfaction. It is the basis of a winning B2B marketing strategy. How to ensure the success of a trigger marketing campaign? You need to choose the right trigger for your event. Let’s take a look at the main types of marketing triggers .

3 Types of Marketing Triggers to Use czech republic telemarketing list the different types of triggers for trigger marketing - Cognism Event-based triggers An event is a great opportunity to send an email to a prospect or customer. For example, you can reward your customers' loyalty on their birthday or holiday with a limited-time discount, offer or other loyalty program. Some companies choose to offer gifts or special attention to their contacts. Sometimes, a simple thoughtful message can make the difference! Event-based campaigns are about creating an emotional connection with customers to build trust and brand loyalty. Engagement-based triggers What happens if users disengage from your website? .

Triggers allow you to spot when a user’s engagement is declining and offer them new, more relevant content. This can include sending strategic email campaigns or trying new prospecting channels . By carefully analyzing your prospect's purchasing journey, you will be able to highlight the relevant benefits of your product or share the opinions of other customers with a similar profile at the right time, in order to capture their attention again. Behavioral triggers These marketing triggers focus on customers' online behavior and activities. By collecting B2B data on your prospects' actions, you can better meet their needs.