Impact of message
The research also shows that reporting on online and social media has an impact on knowledge, attitude and behaviour. In particular, the reliability of the sender, their knowledge of the subject, the strength of the arguments, the number of sources that confirm the news and personal interest play a role here. Senders with the most impact are experts, friends, portugal mobile phone number list cquaintances, journalists and Dutch celebrities. Senders who have knowledge of the subject have about six times more impact than people who do not.
Want to read more about the research on the impact of social media? Scroll down to view the infographic. Click on the image for a larger version.
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