When we talk about inclusion, another key point is digital accessibility. Currently, approximately 15% of the world's population suffers from some type of disability. Even so, many companies are still not ready to serve this population. that 69% of respondents abandoned a website due to lack of accessibility. Additionally, 86% said they would spend more if they had access to an online store.
I think it’s undeniable how much this current generation office data cares about diversity, equity, and digital inclusion. Therefore, in order to truly connect with their audiences, brands need to take this topic seriously and invest in digital accessibility. In addition to complying with the law, this is a way to differentiate yourself from your competitors and exceed consumer expectations. TikTok is even ahead of Google In 2022, TikTok created a craze among young people and adults alike and will remain a very strong digital trend next year.
The video app is so powerful that it rivals Google when it comes to search. That's what an article from Google itself shows, in which it reports that nearly 40% of Gen Z prefer searching on TikTok and Instagram to Google's search and maps features. Riding on the power of the app, the “TikTok-ification” of other apps is gaining traction. Instagram, for example, has prioritized Reels videos, turning its content into the face of TikTok this year.