A lack of personalization looks like you’ve put no thought into your outreach, which will turn off prospective buyers.
3. Bad timing
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If your email is buried under two dozen other emails and left to sit in someone’s inbox over the weekend, it’s probably going unnoticed – and unopened.
Hubspot reported that 47.9 percent of email engagement happened between 9 a.m. and 12 p.m. and that the best day to send any marketing email was Tuesday.
graph displaying the best day to send an email
However, as useful as this data is, it’s important to note that different businesses operate on different schedules and time zones. Many businesses also make their purchases at certain times of the year, so knowing that will help you reach out at the right moment. Doing your own research is a must, as you may note different trends within the industry you’re targeting.
Another timing mistake you might be making is how often you send emails.
If a business subscribes to you or its decision-makers reply with interest, sporadic emails sent out whenever you want to make a sale are a turn-off. They might be looking for educational content relevant to your shared industry or updates about your latest innovations. However, sending something every day would definitely be too much!
To avoid creating a one-sided relationship, create a benin cell phone number database regular email schedule containing interesting and relevant information and stick to it.
4. Spammy or irrelevant subject lines
An email subject line is the first thing a recipient sees when they open their inbox and can make or break your entire email marketing strategy. There are two main mistakes people make:
Making subject lines too long
Whether your recipient reads your marketing email on their mobile device or desktop computer, all email subject lines have a cut-off.
Making your subject line too long means not delivering your complete message.
Email apps on mobile devices generally show between 40 and 70 characters. Desktop web browsers show up to 55 characters. This puts the recommended length of a marketing email subject line between six and ten words.
Spammy subject lines
Subject lines that look “spammy” will likely get your emails marked as such. Making your marketing email subject lines overly “salesy” is also a turn-off.
You know the ones. They usually go something like:
LOOKING FOR A SALE!? CLICK HERE BEFORE TIME RUNS OUT!!! 7 Reasons Why Your Email Marketing Strategy Is Not Working
In B2C emails, the lines between spam and promotion are a bit more nuanced – brands can use puns, memes, and emojis to get their message across to great effect.