Understand how to structure an inbound process in your company

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After all, what is inbound?
In short, inbound is a methodology responsible for prioritizing the client's needs and objectives, acting in a consultative and personalized manner throughout the entire sales process focused on building a lasting partnership.

The inbound concept is linked to the journey of a potential customer, from the middle to the top of the funnel, aligning and customizing your offer so that the specific needs of that consumer are met.

So, how important is an inbound process?
The inbound culture is essential for the success of commercial strategies, since the role of salespeople is not just to sell products, but to become experts in understanding the needs, issues and problems related to the customer, looking for the best ways to solve them.

4 reasons why it is important for the process to be well structured:
1- Sales funnel optimization
Inbound offers speed in the process because leads pass australia mobile phone number through the sales funnel more quickly and tend to advance in the purchasing journey more efficiently since only people who are already interested in the solution and have a certain level of knowledge of how it would work are served.

2- Better control of leads and results
When structuring the inbound process, it is important to pay special attention to the main KPIs so that you have better control over leads, results and even to define action plans and improvement strategies.

3- Reduction in customer response time
Another important point is the issue of agility in customer response time. Speed ​​is essential to ensure conversion into sales. Therefore, it is necessary to offer good service in an ideal time frame to increase the chances of closing a deal.

4- Understand consumer needs
With a well-structured process and a more consultative sales approach, inbound sales break the traditional sales model of “inserting products” into the customer, as the way of consuming and the purchasing process have changed. In this way, there is a genuine concern from salespeople to solve problems by adding value to the customer and selling in a qualified manner.

How can the Stone Partner Program help my company?
At Stone Partner Program , we have a team that is trained to support our partners, who, through our integrations and technologies, are able to receive and respond to their leads within 1 business day and with a conversion rate of over 50%. We always conduct research to understand the needs of each business, reinforcing the benefits of integrating the software with the partner's product material and resolving doubts more efficiently about acquirers, thus achieving better negotiations and successful partnerships.