The report where the conversions can be viewed in Google Analytics can be found under Conversions > Multi channel funnels > Assisted Conversions. More information and explanation about the assisted conversions can be found in this blog by one of the experts in this field.
3. Sentiment development
It is not for every brand or company: a reliable representation of the average sentiment of social media messages. There is a certain lower limit of the number of messages required if you want to be able to determine the development of social media sentiment. In addition, most messages can be called neutral, while you want to know which messages about your brand or company are positive or negative (compare the Net Promoter Score ).
Determine for yourself whether there are enough messages on social media to perform qualitative analyses. With a small number of messages, manual collection is still possible, with larger numbers, there are many monitoring packages Sentiment Total: Positive or Negativeavailable on the Dutch and international market, each with different functionalities and pricing .
Every self-respecting monitoring tool has a sentiment functionality: an automatic or manual recognition of positive, negative and neutral messages. A great metric of course: the more positive your brand is written about, the better. You can never start too early with setting up a (search) profile in such a tool and start measuring already. Also before you start with professional use of social media resources or analyzing your social media ROI.
Overall Sentiment - Positive or Negative over time
See how your social media policy impacts overall sentiment. And how this compares over time.
Is the positive/negative ratio improving for your brand or company? Is your social media reputation strategy paying off? Compare with previous time periods, preferably with the period in which you were not yet actively using social media as a marketing channel.
4. Facebook page and your industry
In the first KPI in this article I showed comparing your Facebook page to the competition by means of the IPM/IPM+ score. Besides two competitors that you can set yourself, it is also possible to compare your page to the entire industry. When creating a Facebook page you can choose between Facebook predefined industry categories . These categories provide the basis for comparing your page.
Facebook Page Industry Comparison - AgoraPulse BarometerThe thailand mobile phone number list free tool you use for this is AgoraPulse Barometer . Within your industry, the Barometer distinguishes between pages with less than 1000 fans, more than 100,000 fans and three intermediate ranges. This way you don't get skewed comparisons. Based on your last 50 status updates, the comparison is made in the areas of, among other things, your reach, engagement, click-through rates and negative feedback, such as Facebook users hiding your status update or marking it as spam. Needless to say, the more green blocks you see, the better. Take the red, negative blocks as a starting point to improve your social media strategy. And continue to monitor them continuously to analyze the results of your adjustments for success.
5. Share of voice
Some people look at it continuously, others rely on their own strength. However, the performance of competitors is a threat that should not be underestimated and is essential in business operations.
Share of voice is a term that has already been covered in a layer of dust. With the current events that are social media, we can blow that layer off. Share of voice is more useful than ever. And with the data that is available, in combination with the appropriate monitoring tools , you can determine your digital market share in no time.