You may have heard about marketing automation , a topic that has been gaining more and more traction in recent years. Many people still think of marketing automation as a digital marketing tool or limit this strategy to a simple email blast.
In this article, I will explain what marketing automation is and how this strategy can boost your sales. Keep reading!
What is Marketing Automation?
Marketing automation consists of understanding, acting in georgia phone number resource a personalized and scalable way , with people who interact with your company through different online channels.
And as previously mentioned, marketing automation is not limited to sending emails, but rather a strategy that allows you to understand the interests of your leads .
It helps you identify the stage of the sales funnel your leads are in, as well as segment your audience according to contact information or even behavior.
This strategy also makes it possible to carry out actions that integrate your online service channels, such as:
website;
social media ;
landing pages .
Marketing automation fits into several types of digital marketing strategies, but we can say that it combines very well with Inbound Marketing , acting throughout the strategic process.
Since we’re talking about Inbound Marketing, how about learning more about the subject?
In this way, it directly contributes to lead generation , nurturing these contacts until the moment of purchase and after purchase, helping to activate customers, encourage retention and generate recommendations.
What are the benefits of marketing automation?
Investing in marketing automation can help increase sales and revenue , as well as reduce customer acquisition costs and help with customer retention.
Let's talk about some of these benefits.
1. Lead nurturing
Lead nurturing consists of preparing potential customers who are not yet ready to make a purchase by sending emails with content related to the interest that the lead has demonstrated at some point.
Your main goal is to move leads through the sales funnel to the next stage. The information you receive via email is based on the stage the lead is in, so that the transition works naturally.