The purpose of source traffic is to find out where your visitors came from . This allows you to know which channels are the most advantageous and which are worth exploring to increase the number of users.
For example, if you discover that your visitors are coming from a search engine, you can learn two important lessons:
for more people to find you, it is necessary to invest heavily in SEO ;
You need to review your social media ghana phone number resource marketing strategy to find out how to improve your traffic results from them.
With Google Analytics (GA), you can identify whether the user arrived via an organic Google search , by typing the URL into the browser, by clicking on an ad, etc. The main channels are as follows:
direct: the URL is accessed by the browser;
organic search: access is made through a search engine, such as Google;
social: the user came from some social network ;
e-mail: the source is newsletter or RSS feed ;
referral: external sites that link to your site are the source;
paid search: access comes fromGoogle Ads links ;
display: the visit is generated by the Google Ads Display Network;
others: the user comes from other channels, which do not fit into the previous categories.
To create a custom channel grouping, you’ll need to log in to GA and click “Admin.” Navigate to the view you want to create the grouping in, and select “Personal Tools & Resources .” Click “New Channel Grouping,” give it a name, and define a new channel and its rules.
In the first drop-down menu, choose a dimension, and then an operator. In the text field, enter the value you want. Then, add statements with “and” and “or”. Once you’re done, click the “Save” button.
Social Media and Google Analytics (GA)
Among the traffic channels, social networks deserve special attention, because it is possible to discover which ones have generated the greatest number of visits to your website , and which ones direct users to the most important pages within your commercial process.
This helps you understand what needs to be done in each social network's individual strategy to take advantage of what they have to offer for your business.
For example, if you notice that most Instagram users who come to your website go to the contact page, it's worth continuing to invest in that network.
On the other hand, if Facebook users only visit your blog, you can place calls to action ( CTAs ) that direct a reader to the contact page. Here, it is important to remember that Brazilians spend a lot of time on social media.
According to the Global Digital Overview 2020 survey , in Brazil, the average daily time spent on the site is 3h31min — the second highest in the world! According to the survey, the social networks with the most active users in the country are:
Facebook ;
Whatsapp ;
Youtube ;
Instagram ;
Facebook Messenger;
LinkedIn ;
Pinterest ;
Twitter ;
TikTok ;
Snapchat.
Therefore, it is important to participate in the social networks where your potential buyers are. Therefore, metrics help to define which are the most relevant for this scenario.