Conversion, the golden grail of good UX

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Ease of use goes hand in hand with the main navigation. It should be as clear as possible. Reduce the number of items in the menu to the most essential points , which you can then add categories and subcategories. But beware of the opposite extreme, when the menu contains only two or three items. In this case, try to think about whether it would be a good idea to expand the menu with other relevant points (for example, you can expand the services to: massages, pedicures, manicures ). Don't forget to add a contact page to the menu as well.

Users can be very discouraged by being forced sudan email list to register and fill in details that are useless . UX specialist Ilinčev says that by requiring registration, you lose approximately 20% of your turnover. So always choose the simplest solution.

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You need to make it clear to your website visitor what you want them to do . If you don’t, they’ll leave and your website will be useless. Did they finish reading the article? Offer them more options or a conversion button for your services. Did they read about the benefits of your company? Navigate them to what they should do next, like contact you or learn more. A well-placed conversion can work wonders.