The number of views on a page (or post) indicates how many times that content was seen or watched . Since a person can see the same thing multiple times, it does not always mean a wide audience, but rather that the message was “consumed” on more than one occasion.
However, if you have a YouTube channel , you may find what we are saying strange, since visual production is the basis of the platform, and we also see many people who value the number of views, especially in the case of artists. But what is different here is the fact that the niche is different, because in the case of a singer, views can be so fundamental that they even influence the time it takes to charge a fee during their performances.
On the other hand, if we are talking about a greece phone number resource retail company, for example, what probably motivated your company to have a YouTube channel was the relationship with your customer, to approach them in a humanized way .
This way, views will not interfere with the final results, since it is possible that not all of your viewers are subscribed to the channel, which means that they are not interacting deeply with the content.
Clicks
The click-through rate (CTR) indicates the percentage of people reached who clicked on an address . In principle, this is a good sign, as it indicates that users were impacted and took action. However, it is worth considering that there are accidental clicks or clicks that simply do not lead to a sales conversion.
Download apps
In the case of companies with apps, the analysis of the number of downloads comes into play . This indicates how many times the app has been downloaded on different devices, something that can be interesting because it shows people's interest in your service.
However, not all users will utilize the paid features that are offered, and the initial download does not mean that the person will keep the app , or that they will use it for conversion.
Bounce rate
The bounce rate or churn rate is most commonly used on websites. It indicates the percentage of people who leave the page /company within a short period of time. A high number indicates a usability or experience issue, and can affect ranking.
It may seem strange to say that it is a vanity metric, but we can explain. First of all, they should not be ignored, but rather analyzed in relation to what they can offer you.
Therefore, the ideal is to understand which page has a high bounce rate , because if they are those with the highest traffic and user turnover, it will be a common factor. However, if the case concerns pages such as “contact us”, then it is worth paying attention to what may be causing this high bounce rate.