Facilitator Notoya: What do you think are the benefits of using LINE?

[ishanijerin1]

Micoworks Kirihara: Earlier we talked about how to efficiently output data from LINE Mini Apps to official accounts.

It is certainly more effective to increase the resolution of customers' information by taking into account attribute data, etc., and then send out information that is greenland email address appropriate for each individual, rather than sending out the same message to everyone at once.

In addition, in terms of increasing your resolution, you can also use our expansion tools such as MicoCloud as a marketing aid.


Facilitator Notoya: So by using this tool, more detailed customer management can be achieved.

LINE's Oku: LINE Corporation also recommends the combination of mini apps and official accounts.

You can use either one alone, but by combining them you can utilize and acquire data, which will be more effective.

For example, a major advantage is that it becomes possible to link output with user IDs, such as managing mobile order history information by linking it with user IDs.



Key points for achieving results with LINE. What do successful companies have in common?
Facilitator Notoya: Are there any commonalities between companies that are successful in using LINE?

iRidge Nakamura: One is the skill of design. Some of the highly useful services in LINE Mini Apps are membership cards, waiting in line, and in-store ordering, but we at iRidge are mainly focusing on membership cards, so this time we will introduce some examples of that.

The membership card referred to here can be thought of as a digital version of a regular point card.



By having customers present their membership card when purchasing a product, membership information can be linked to purchasing data.

However, if you require users to register as a member from the beginning in order to display their membership card, or if you require them to display a login screen, this will increase the hurdle for users to use the service.

To overcome this hurdle, successful companies have implemented a system called temporary membership cards.