Using Marketing Automation Tools for Smarter Funnels

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For example, during her appearance on “Elysée 2022”, Marine Le Pen attracted only 1.89 million viewers compared to more than 3 million in 2017 and the show “La France face à la guerre” on TF1 attracted only 4.21, barely half the audience of the 2017 debate. It must be said that it is above all the debates between candidates that are popular, much more than the interviews . However, this year, there were no debates between all the candidates. Television channels have therefore tried to adapt their programs and innovate to stimulate viewer interest.


Some channels have tried to put the debate back on the agenda by united kingdom phone number library organizing debates between two candidates only, such as the one between Eric Zemmour and Valérie Pécresse or those between Jean-Luc Mélenchon and Eric Zemmour. The channels have also proposed technological innovations such as the presence of QR codes on the screens during political broadcasts referring to the channel's website where it is possible to consult fact-checking carried out in real time by a team of journalists or to interact with the candidates live. The count is still not there.


Despite these innovations, audiences are still declining. To the point where in the private sector, the campaign seems of little commercial interest. TF1 has indeed decided to cut short its election night of the first round, broadcasting the film Les Visiteurs from 9:20 p.m. C8 has given up on organizing an election night with Cyril Hanouna, as initially planned. Faced with this admission of failure, should we consider that television shows are falling into disuse or are even doomed to disappear? Some will say that we must turn to the Internet, the new arena of the presidential campaign .