Consumer behavior has changed considerably in recent years. The tools and opportunities provided by technology and the market have given way to a more informed, determined, demanding and very difficult to influence buyer. And it is in this panorama where inbound sales become a prominent element.
These sales are developed under a methodology based on four actions, which teams must put into practice to convert qualified leads into customers. As specified on the HubSpot site , they involve identifying those who have expressed interest in the brand, connecting with them to help them decide whether they should prioritize the objective they face, exploring their needs and interests with them and, finally, advising them on their objectives.
It is a process that is nourished by Inbound Marketing, and that undoubtedly brings new zealand whatsapp shopping data a series of benefits for companies that decide to adopt this consumer-focused approach. Let's review some advantages.
1. Generate a constant flow of qualified leads
When the prospect is identified, that is, someone who shows a slight interest in buying a product or consuming a service, valuable content begins to be produced that fits the objectives and needs of the prospect, which attracts leads that are more likely and prepared to become clients in the short term, facilitating the fulfillment of institutional goals.
Inbound sales
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2. Personalize and make the relationship with the client longer lasting
The more valuable and personalized the information provided to customers, the closer the relationship with them becomes. Inbound sales make consumers feel advised and supported; they know that the company is interested in solving their problems and answering their questions, without invasive methods. This builds trust, increases engagement and strengthens the relationship with consumers.