Rebranding efforts may include:

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However, most consumers and employees are smart enough to see right through my rebrand and recognize it for what it is — a cover-up. It’s best to handle bad press with respect, authenticity, and actionable change.

Impact and Ego
I’ve recently hired some new leaders who are excited about a rebranding as they feel they were brought in to help freshen up Psyched 2 Cyc’s brand. They want to refresh our mission statement and values.

However, the kind of institutional change they want to implement doesn’t justify a rebrand. It’s more about them making their mark and producing radical change.

Looking for Attention
Classes have been half-full at best, and several algeria whatsapp number database instructors have recently quit. I’m tempted to execute a rebrand to bring life back to the brand and encourage new instructors to want to teach at Psyched 2 Cyc.

At best, this may generate some short-term buzz without any sales and marketing strategy to sustain it. At worst, I could lose brand recognition and set back sales and marketing efforts even more.

If you've determined a rebrand is still the right choice for you, keep reading to learn how to devise a rebranding strategy.


Rebranding Strategy
To successfully implement a rebranding strategy, start by identifying whether the brand needs a partial or total rebrand. Next, reestablish the brand's target market through research to identify what demographic to attract with a rebrand. Finally, redefine the vision, mission, and values, and use these new definitions as guideposts for the overall rebranding strategy.