Let's look at the Yandex.Direct forecast

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to feel the difference: In terms of impressions, there is almost no difference, but in terms of clicks to the site, 1st and 3rd place differ by almost 2 times. What will happen in this case to the traffic to your site, “which is already in the top 10 for all queries, judging by the position analysis”? In the current reality, it is impossible to promote a website without looking at the search results.


Therefore, when starting work on promotion, you need to immediately france email list evaluate what place on the user's screen makes sense to fight for. Or maybe it's easier to buy advertising right away? At least to get the first orders (or not) and decide whether the game is worth the candle. And even your foresight may not save you from the situation of "six months ago, when we started, there was not a single advertisement, and now there are three.


" Of course, you can say - where are the plane tickets, and where is our Chelyabinsk tire shop "At Vasilicha's"? But it's not all bad. In a bunch of niches, conservative business owners haven't even tasted all the joys of cheap contextual advertising in two search engines: Why does this happen? We are now seeing a maturing market. The complexity of doing business is increasing both offline and online.