Advertising on Google Shopping is an efficient and cost-effective way to reach people who intend to buy. By bringing together the advertiser and the user, you can reach the most qualified buyers in your segment. Check out more benefits of using this Google solution below:
More digital presence
By appearing in appropriate, targeted searches for a business, the online presence shares search ad space.
Increased traffic
With more search results, bank email list the number of hits and sales of the product tends to increase.
More qualified audience
Reaching the right buyers at the moment they are actually looking for your product is a huge win in the journey and stages of the sales funnel . And no, it is not suspicious that those specific ads pop up in your feed, after all, you are a user too!
Campaign measurement
Google Shopping, like Ads and Analytics , provides a series of monitoring and performance reports for your ads and products. They are essential for monitoring your customers' purchasing journey and finding, or improving, new sales strategies.
But now, how do I advertise on Google Shopping?
Illustration of people advertising on google shopping
So far, we’ve learned more about the platform and its objectives, and now we’ll take a look at the step-by-step guide on how to advertise on Google Shopping. In order for products to be available, you need to activate a campaign. Let’s go!
Create a Google Ads account
As we mentioned above, Google Shopping is a Google Ads advertising modality, so the first step is to register.
Format your product feed
To include products in your ads, you need to create a feed, which is nothing more than an XML file with all the items in your store. Some versions already have the option to create this file. If your store does not offer this function, see how to create the file here .