Endomarketing is a way to increase employee commitment to the company through a strategy that tends to take charge of their needs and generate or reinforce their sense of belonging.
Companies often worry about creating marketing strategies with the aim of attracting new customers or retaining existing ones, but many forget that they must put the same dedication into delighting and motivating their staff. A committed employee will fulfill the purpose of serving the customer in the way the company wants. To do this, the employee must be treated in the way that the employee is expected to relate to the customer.
An Endomarketing Strategy must consist of at least five steps:
1. Analysis of external elements
The environment (physical and spiritual) and competing companies enter this stage.
2. Analysis of internal elements
The focus should be on identifying employees' needs, motivations, aspirations and expectations.
3. Needs satisfaction plan
The idea of this stage is to develop a plan that meets the needs of each employee in the company. This step is kuwait consumer email list key and must be based on the diagnosis that is made up of the two previous steps.
4. Internal branding
At this stage, the brand must be reinforced among the company's staff. Highlighting the attributes and characteristics of the company will generate a feeling of identification and commitment in the employee.
5. Supervision
This involves evaluating the results of what was done in steps 3 and 4. Based on this evaluation, an improvement plan must be proposed to cover those aspects in which deficiencies are detected.