Fragrant Jewels does this well by gamifying its coupons.

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To increase conversions, I always make scheduling as frictionless as possible and use automated booking systems like Calendly.

3. Coupon
A coupon appeals to a fear of missing out (FOMO) mindset.

By reducing the price by a certain amount, a coupon is handing a price objection while convincing the prospect that they’re leaving money on the table if they don’t use the coupon. This inertia is enough to win the prospect’s business.

While traditional coupons aren‘t as common in B2B SaaS, I’ve had success with limited-time offers or special pricing for early adopters. This creates a sense of urgency and can be the final push a prospect needs to make a decision.

A "Spin to Win" promotional wheel interface featuring algeria whatsapp number database various prizes such as "$5 Off", "Free Ring", and "15% Off".

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By spinning the wheel, the website visitors have the chance to get a coupon before checking out the products. They’ll likely evaluate the products that are a good deal with the coupon they won.

Beyond the decision stage, I always emphasize the importance of creating content to satisfy existing customers. In my experience, this often includes comprehensive knowledge bases, regular feature update announcements, and advanced tips and tricks to help users get the most out of the software.

Mapping Content Across All Stages of the Buying Cycle
In my years of experience as a content strategist, I’ve learned that every business has a unique buyer’s journey — one that demands a tailored approach for optimal results. I can't simply replicate a strategy from one client to another.