Simple Mistakes You Might Be Making with Your Homepage

[gafimiv406]

So you’ve got a website and things are humming along quite nicely. But did you know you might be making some simple homepage mistakes that could be costing you big time? Losing new customers, sales or subscribers are common consequences. So, let’s explore three mistakes you may be making on your homepage and some simple ways to course-correct and get back on track in a snap.

Data? What Data?

Do you know where your customers are coming from, what parts of your website australia whatsapp number database they find most useful, and how often they’re coming back? If not, it’s time to call in Google Analytics. Your best friend in the world of data about your website. If you’re not currently looking at data by using Google Analytics or another tool, you could be missing out on important information about your website visitors. By understanding where they come from (referrer), what keywords they searched that lead them to your site, what pages and content they viewed while they were there, and how much time they spent; can provide you a wealth of knowledge that you can use to make changes or test particular elements of your site.

Where Am I?

When a visitor arrives at your site, is it immediately clear where they are and what they can do there? If not, you may want to consider a refresh of some of the basic elements of your site that most highly influence conversions, including:

Your Headline: Within 3-5 seconds, a visitor should know, “where am I?” and “what can I do here?” A headline should answer these questions but keep it short and to the point.

Calls-to-Action: Your call-to-action, or what you want a visitor to do when they arrive at your site, should be crystal clear. Don’t make them guess, or they’ll leave. Keep your call-to-action in a prominent place and try to stick with just one or two main calls-to-action so you don’t confuse visitors with too many choices.

Effective calls-to-action usually begin with an action verb like: