Newspaper advertising expenditure worldwide from 2000 to 2024

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Digital marketing has totally shaken its dominance. According to Statista, global newspaper advertising spending was forecast to reach around $28.3 billion in 2022 — a major drop from its height in 2007 at $113 billion.


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Broadcast Marketing
38% of consumers discovered new products through TV ads, suggesting that broadcast marketing is still alive and way more popular than print ads.

TV spots hit the right audience during popular shows at peak times, while radio ads catch people in their daily groove, especially on the road.

Telemarketing
Telemarketing uses phone calls to reach potential or existing customers directly. It involves two main types:

Outbound telemarketing: Businesses initiate cold calls to bahamas whatsapp number database promote products, services, or gather feedback from customers.
However, based on Cognism research, the average success rate for cold calling is only 4.8%. This figure is significantly lower compared to other sales methods.

Cold calling success rates

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2. Inbound telemarketing: Customers call businesses in response to ads or promotions for inquiries, orders, or support.