Marketing planning is a key element in directing the company's direction in the market and increasing the chances of success of defined business strategies. The manager will need to have knowledge on the subject in order to plan the company's positioning in the market, the differentiation of the offer and the segmentation of the target audience.
One point that marketing managers sometimes overlook is the need to implement metrics, perform statistical analyses and understand finances. Without these skills, the marketing plan is likely to fail.
Financial knowledge in favor of the company's strategic planning
To improve management, it is necessary to assess and taiwan whatsapp data monitor financial resources and understand how the business operates. Marketing will only be able to define an assertive price target if it knows, for example, the company's costs and expenses, the unit cost of each product/service, and identifies variable and fixed costs.
Knowledge about financial resources is essential so that sales targets are not based on “guesses” – which puts the efficiency of company management at risk.
Even today, we find professionals in the market who set their sales targets based on past results, without considering what needs to be done to achieve them or even making the appropriate calculation to know whether the target is enough to cover expenses. For example, it is essential that managers know the unit costs of their products or services, in addition to the fixed costs, so that they can properly calculate the quantity of products or services to be sold to reach the Break-Even Point .
Strategic Finance
When seeking an Entrepreneurship and Management course to update themselves, the manager has the opportunity to expand their knowledge on various areas that involve the management of a company, including finance.
Furthermore, a major difference to be analyzed when choosing a course is to assess whether it includes knowledge about results and finance vision.
Understanding the financial implications of decisions made in your area of activity. For example, how commercial pricing policy or payment terms affect the company's cash flow and profitability is essential for analyzing the economic and financial viability of investment projects and supporting the construction of better-founded decisions.
A good management course covers topics such as financial mathematics, capital markets, assessment of the economic and financial viability of investments, as well as corporate finance, strategic cost management and pricing and controlling.