For some time now, you have been preparing to fill a management position that is about to open in your company, but you have heard that a colleague has also applied for it. Since he is a charismatic figure, who has good internal relationships and, above all, “sells his stuff very well,” you have practically considered this battle lost, right? Wrong.
Personal marketing is truly a fundamental part of boosting your career , but it is possible to develop this skill to do well in the workplace.
Corporate self-esteem
One of the steps to this is to assess your corporate self-esteem. For example, when observing your professional performance within the organization, would you “buy yourself”? Do you know uganda whatsapp data what people think of you? Do you feel confident about yourself? What impact do you have on the work environment?
From time to time, it is important to take on the role of protagonist in your life and take some time to reflect on these questions.
This is an essential analysis for anyone planning to advance their career . It’s no use having an impeccable resume and not having good interpersonal relationships, for example. Without a doubt, the lack of personal marketing will negatively impact your professional projection.
And this happens because the corporate market is made of image. We are constantly playing roles according to the company's objectives. And when we come across a professional who has characteristics that we do not have, we start to feel insecure and self-sabotage.
Inverted mirroring
Your internal competitor is not always more capable than you. But from the moment you start to overvalue his or her strengths, which are probably not as evident in you – according to your own analysis – you start to justify your failure and sabotage yourself.
This is the situation, for example, when you stop participating proactively in a work meeting because you think you wouldn't say anything that could contribute to the other participants. But that's when your colleague – who is good at personalizing marketing to your advantage – raises his hand and addresses exactly the point you're thinking about but didn't mention.
When this happens, the tendency is for the professional to always see the mirroring inverted and stop working on the positive qualities they have in favor of their professional growth.
Inverted mirroring is exactly the opposite of what happens when you admire someone and start to mirror yourself positively in that person.
If you admire your boss, you will always think about how he or she would act in certain situations and try to do the same. However, when you feel uncomfortable around someone, you start to eliminate the characteristics that bother you about them and, in this way, sabotage yourself.
And this is a big mistake. It is estimated that only 15% of an individual's success comes from their knowledge/skills, with 50% of it coming from relationships.
Develop personal marketing and increase corporate self-esteem
A very productive tool for those who want to improve their personal marketing in the workplace is coaching, a tool that helps you manage your behavior within the company. It can even be used by a professional who has recently been promoted and needs to report directly to the management team, but does not feel prepared for it.