The team in charge must be aware of the objectives it seeks to achieve with the Corporate Blog , and they must be aligned with the rest of the communication strategies.
In addition, the frequency with which the different articles will be published must be defined, creating an editorial calendar that allows the publications to be organized .
And of course, the reader should not be underestimated. The participation that will be given to him and the way in which he will be able to intervene must be determined. As well as the type of response that he will receive if he raises a question, query or complaint. This is essential to maintain the company's image.
Define the team in charge, objectives and level of interaction before starting a Corporate Blog
With all this ready, the Blog can now be uploaded to the web and you can begin denmark consumer email list to enjoy its advantages.
30 advantages of having a corporate blog
It reflects the Identity, since its content is a mirror of what the company represents to the public and the competition.
It is a communication tool that complements the rest of those chosen in the communication plan, which allows different messages to be sent.
It attracts customers because its content, not merely advertising, generates interest and involvement.
It allows you to learn about the company's history, generating empathy and trust.
It improves the company's image, because it produces a transparent activity of interaction between the company and the user.
It allows for personalized treatment between the client or prospect and the company.
It's easy to incorporate text, images and video, so you can communicate with ease.
Immediate responses can be provided using automatic messages or through a manager on the same platform.
The update process is simple, so new features can always be released.
Through conversations, customers or potential customers can interact with each other.
It is a way to differentiate yourself from the competition, since well managed, it adds value to the website and contributes to SEO positioning .
It is a customer listening channel through which valuable insights can be obtained .
It generates trust since it is a way to bring the reader closer to the company.
Its cost is low: you don't need a lot of resources to set up a blog.
It allows the creativity of those working in the company to develop; the entire team can contribute content ideas .
You will be able to attract and retain customers through content.
It is possible to resolve all the doubts of potential clients by analyzing their searches and opinions.