In such a digitalized world, printed marketing may seem like something out of this world. However, it remains essential when we think about accessibility, trust and positioning. After all, who has never been disappointed to discover that the restaurant only has a QR Code menu and realized that they didn't have credits to access the link? Or got lost on the company's website and can't find a portfolio?
Therefore, business cards, flyers, folders, menus and catalogs are materials that are unlikely to fall into disuse, because, in addition to everything, they help to increase the credibility of the brand. Especially if we remember that almost three in 10 consumers (29%) prefer to read printed information. This number jumps to more than four in 10 for people over 55 years old, according to the survey, “The place of paper in a post-pandemic world”, commissioned by the non-profit organization Two Sides and conducted in the first quarter of 2021 by the global research company Toluna.
The numbers also show that even among younger bosnia and herzegovina whatsapp data consumers, 28% prefer to receive and read personal information from doctors and hospitals in printed form, and 23% prefer to receive printed bills and statements from service providers.
Credibility and trust
Printed materials are tangible and durable, which makes them more trustworthy and legitimate in the eyes of consumers. Unlike online ads, which can be easily ignored or forgotten, printed materials provide a physical presence that leaves a lasting impression. When a potential customer receives a well-designed business card or detailed brochure, they perceive the seriousness and professionalism of the brand.
Durability and registration
One of the biggest benefits of print marketing is its longevity. Printed materials can be stored and revisited multiple times. This increases the chances that your message will be remembered when a customer is ready to make a purchase. Unlike online ads, which disappear quickly, a catalog or flyer can stay on display for weeks or even months.
The same happens with promotional items such as calendars, diaries, notebooks, notepads, which keep the brand always present, fixing it in the memory of potential customers.